Server-side tracking for your store and ad platforms
TagLinc runs Google's server container on your own subdomain. Your store sends events once; the server container sends them on to GA4, Meta, TikTok and Google Ads. Pick your store and your ad platforms below for the step-by-step guide.
Store platforms
Get your shop's events (product views, carts, orders) into Google Tag Manager in GA4 format.
Ad platforms
Send conversions from your server to each ad platform's API, so blockers and browser limits decide less.
- Meta Conversions APISetup with Meta's official server tag and de-duplication with the pixel.
- Meta for Bangladeshi storesOur tests: de-duplication, taka values and late COD purchases (7-day limit).
- Meta Event Match QualityWhich customer details raise EMQ, and the Bangladesh phone number rule.
- TikTok Events APITikTok's official tag, its GA4 event mapping and the 30-day ttclid cookie.
- Google AdsConversion tracking with enhanced conversions from the server container.
Analytics
GA4 is the starting point: the server container receives GA4 events and passes them on.
TagLinc Power-Ups that help every integration
Switch them on in your container's Power-Ups tab.
- Custom tracking domainYour own subdomain, so cookies are first-party and requests look like your site.
- COD Order ProtectionCash-on-delivery sales reach Meta, GA4, Google Ads and TikTok only when confirmed.
- Click ID RestorerPuts back gclid and msclkid that Safari and Brave strip.
- User IDA stable anonymous visitor ID, useful as external_id for Meta and TikTok.
- All 13 Power-UpsWhat each one does and which plans include it.
The setup
Every integration, four steps
The same order works for every store and every platform.
- 1
Deploy a server container
Connect Google Tag Manager in TagLinc and pick a plan. Free covers 15,000 requests a month.
- 2
Add your tracking domain
One CNAME record, such as data.yourstore.com. The SSL certificate is automatic.
- 3
Send your site's events
Shopify, WooCommerce or any site: get GA4 events into web GTM and point it at your server.
- 4
Add the platform tags
Meta, TikTok, Google Ads and GA4 tags in the server container send each conversion on.