The short answer: Stape's server-side GTM hosting is free for up to 10,000 requests a month. Paid plans are Pro at $20 a month (up to 500,000 requests), Business at $100 (up to 5 million) and Enterprise at $200 (up to 20 million), or $17, $83 and $167 a month billed yearly. Above that, Custom plans are priced by sales. If you go over your limit and auto-upgrade is off, Stape pauses the container until the next billing period. Prices checked on Stape's own pricing page on 11 November 2026.
Taglinc also hosts server-side GTM, so we are not neutral. We have kept to what Stape's own pricing page and help center say, linked at the end, and we say where Stape is the better choice.
Stape plans and prices (November 2026)
| Plan | Requests a month | Monthly billing | Yearly billing |
|---|---|---|---|
| Free | Up to 10,000 | $0 | $0 |
| Pro | Up to 500,000 | $20 | $17 a month |
| Business | Up to 5,000,000 | $100 | $83 a month |
| Enterprise | Up to 20,000,000 | $200 | $167 a month |
| Custom | Unlimited | Contact sales | Contact sales |
Stape also lists in-between steps called Pro+, Business+ and Enterprise+ ("More in Pro+" on the pricing page). Their prices are shown in Stape's plan calculator, not in the main table, so check the calculator with your own traffic before you pick.
What each Stape plan includes
- Free: custom domain, Custom Loader, Requests Analytics, setup wizard, Global CDN and Anonymizer. No logs.
- Pro: everything in Free, plus 3 days of logs, Cookie Keeper for standard cookies, Bot Detection, Ad Blocker info, Data Store, POAS Data Feed, the Enricher power-up and 24/7 email and chat support.
- Business: everything in Pro, plus multi-zone infrastructure, 10 days of logs, Cookie Keeper for custom cookies, up to 20 domains, monitoring alerts, File Proxy, Block Request by IP, Schedule Requests and Request Delay.
- Enterprise: everything in Business, plus an account manager, up to 50 domains, log export to S3 or Google Cloud Storage, and call support.
- Custom: custom DPA and service agreement, a BAA for HIPAA, dedicated IP, private cluster, single sign-on and custom log retention.
What happens when you go over the limit
This is the part most people miss. According to Stape's help center:
- Stape emails you as you get close to the limit.
- The container is paused when usage reaches 110% of the plan, not at 100%. On Pro and Pro+ that happens with no grace period. Business and higher plans get one 30-day grace period the first time.
- With auto-upgrade switched on, the subscription moves up one tier instead and traffic keeps flowing. Without it, the container stops serving traffic until the next billing period.
- On the Free plan the allowance does not reset once you go over; upgrading is the only way back.
- Unused requests do not carry over.
So if your traffic is close to a tier edge, either switch auto-upgrade on or pick the next tier. A paused container means no conversions reach GA4, Meta or Google Ads for the rest of the month.
How to estimate your request count
Stape's calculator asks for your monthly GA4 events, because every event your site sends to the server container is a request. Rough rule:
- Open GA4 → Reports → Engagement → Events and read the event count for the last 30 days.
- Add the events you send to other platforms through the same server container (Meta, TikTok) if they are separate requests in your setup.
- Add 20 to 30% for growth and seasonal peaks.
A store with 20,000 sessions a month and about 15 events per session sends roughly 300,000 requests: Pro on Stape. At 200,000 sessions it is about 3 million: Business.
Stape against Taglinc at the same volume
| Requests a month | Stape (monthly billing) | Taglinc (monthly billing) |
|---|---|---|
| Up to 10,000 | Free | Free (15,000 per container) |
| 500,000 | Pro, $20 | Pro, $15 |
| 2,000,000 | Business, $100 (next tier is 5M) | Business, $45 |
| 5,000,000 | Business, $100 | Enterprise, $75 |
| 20,000,000 | Enterprise, $200 | No plan this size |
Both discount yearly billing: Stape's page says up to 20% off, Taglinc gives two months free. Prices are list prices without tax or launch offers.
When Stape is the better choice
- You need more than 5 million requests in one container. Stape goes to 20 million and custom; Taglinc stops at 5 million.
- You manage many domains on one container (up to 20 on Business, 50 on Enterprise) or need SSO, a HIPAA BAA or a private cluster.
- You want ready apps for Shopify, WordPress, Magento, Wix and others, and the widest choice of power-ups.
- You want 24/7 chat support on Pro.
When a cheaper host makes sense
- Your traffic sits between 500,000 and 5 million requests, where the price gap is biggest ($45 against $100 at 2 million).
- You want Cookie Keeper, Bot Detection and the Custom Loader on a low plan.
- You run several small sites and want a free container per site.
Whichever you pick, moving later is simple: both run Google's own server container, so you connect the same container and change one DNS record.
FAQ
Is Stape free?
Yes, up to 10,000 requests a month, with no card. That is enough to test a setup, not to run a real store.
Does Stape charge for overage?
Not per request. With auto-upgrade on, your plan moves up a tier. With it off, the container is paused at 110% of the limit until the next billing period.
How much is Stape per year?
Pro $204, Business $996 and Enterprise $2,004 a year, from the yearly per-month prices of $17, $83 and $167.
Is there a cheaper Stape alternative?
See Stape alternatives compared for TAGGRS, Addingwell, Taglinc and Google Cloud, with prices at each volume, and Taglinc vs Stape for a feature-by-feature table.
Related reading
- Server-side GTM cost calculator: the monthly price at your volume on each host
- How much does server-side tracking cost in 2026?
- Taglinc Server GTM plans compared
- Monthly request limits and quota on Taglinc
Sources
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